Interesting Books in Business, Operations, and Strategy

Some of these are my course books from Stanford. Others are books that I have picked up and read through the years.

Marketing

The Brand You 50 (read prior to rating) by Tom Peters (a bit slogan-y and American, but how to build your brand at work)

Enterprise One to One: Tools for Competing in the Interactive Age (read prior to rating) by Don Peppers and Martha Rogers (one of my course books from Marketing at Stanford. Good book on how to customise marketing)

Permission Marketing (3*) by Seth Godin (another course books from Marketing at Stanford. Has been quite helpful to me again as I move my business and I’ve found myself using some of the material.)

Crossing the Chasm (4*) by Geoffrey Moore (yet another Stanford Marketing course book. I quite enjoyed this one and recommended it to others, as well as his next book…)

Inside the Tornado (3*) by Geoffrey Moore (the last of the Stanford Marketing series, this was a book I enjoyed and recommended to others. If you only read one though, focus on Crossing the Chasm)

Strategy

Competing on the Edge (3) by Kathleen Eisenhardt and Shona Brown (this was my course book for Strategy at Stanford, taught by Professor Eisenhardt.)

The Dip (3*) by Seth Godin (a very short read, less than an hour, giving insight on when to bail out or stay)

Operations

Gemba Kaizen (3*) by Masaki Imai (the guidebook to implementation of kaizen, or continuous improvements. I read this and the next book before going into my year in Operations Management.)

Lean Thinking (4*) by James Womack and Daniel Jones (the book that brought Toyota to the world of manufacturing and drove the Lean movement. This was another book that I read prior to the year in Operations. There are good principles in this as long as one doesn’t become fanatical.)

IT

Net Ready (3*) by Amir Hartman & John Sifonis (a course book from my Stanford Enterprise IT class talking mainly about Cisco’s story and strategy)

Building Enterprise Information Architectures (3*) by Melissa Cook (the other course book from the Stanford Enterprise IT class (a how to guide with both a historical perspective and detailed directions on what to do)

HR

Hire, Fire, and the Walking Dead (2*) by Greg Moran (This book had some valid points and reasonable suggestions but just was too used-car-salesman-y – read slimy – for me to resonate with it. The valid points kept it from being a 1*)